Pufflick, the Game-Changing Beast Ambassador You Need to Know


Beast family isn’t just about our incredible and diverse team; it’s about the whole shebang – our users, fans, and, of course, our talented brand ambassadors. But let’s skip the formalities and get real – they’re more like our super awesome friends! And today, we’re thrilled to introduce you to the one, the only… Pufflick! Our wild ride with Pufflick began over a year ago, and for the past six months, we’ve been joining forces like a match made in heaven.
Brace yourself to dive headfirst into the extraordinary world of this rule-breaking, life-embracing, and beloved brand ambassador. Hailing from the picturesque city of Prague, Pufflick’s passions know no bounds – from music and travel to fashion and mind-blowing online content creation. So, fasten your seatbelts and get ready to be amazed as we let the Beast loose!

First things first – Who’s Pufflick?

I’m the type of person that hates stereotypes and lives his life to the fullest. Growing up in a small town in the Czech Republic, my passions are traveling and music – that sounded so generic, right? Came from playing in a punk-rock group, moving on to DJing. DJing professionally for 5 years up until the Covid lockdown hit and then ending up creating my own tracks where all of the influences are mixed – trap beats, punk guitars, and pop punk vocals – that’s how my tracks sound now (hey, why don’t you go check them out?!)
With traveling, I love to explore new places. A few years ago, my goal was to hit a new country every month, and thanks to low-cost European flights and my flexible schedule, I did it! So now I think I only got 3-4 European countries left to visit, but of course, I want to see the whole world and explore what it has to offer.
Last but not the least, I enjoy fashion. Just as in every other aspect of my life, I don’t want it to be stereotypical, so I mix a lot of influences in my style, and I love customizing my clothes and going to fashion weeks around the world.
Aaaand furthermore, I’m documenting my life adventures via short videos online and creating fun content with people – pranks, street interviews, you name it!

Brand ambassador

Damn, you must be busy. What does a day in the life look like for you?

I actually wake up pretty late – 10 am is early for me, so let’s say 11 am. I check out my phone, post whatever is needed (trying to be consistent with all my socials), and get out of bed. If I’m traveling I’m probably going to a nice cafe to get a croissant and an espresso. If I’m in Prague, I probably call a food delivery, because I rarely do grocery shopping. During the day I edit some videos, usually at a cafe, then hit the gym or play basketball if it’s nice outside. In the evening I’m usually attending some events, concerts, PR events, and parties, or we shoot more content.

Tell us 3 (fun) facts about yourself that may come as a surprise

I do not have any tattoos and I don’t know how to skateboard – those two facts are just something that comes as a surprise for people that meet me, because they usually tell me: “Damn your style looks like you definitely can skate and – or have many tatts!”
Also, a lot of people think I wear heavy metal-punk t-shirts just for style, little do they know I listen to those bands, and despite being around different subcultures, heavy music has been with me my whole life!


If we talk more about our partnership, tell us about your first interaction with Beast

I flew to Tallinn Estonia to see a friend and upon my arrival, I noticed a banner about renting a Tesla, I think it was last year during spring. I thought to myself, hey I’ve always wanted to drive a Tesla, why not try this? I downloaded the app and decided to reach out to the Beast on social media to see if you’d be interested in doing a little promo on my Hypebeast Guru TikTok and Instagram channels in exchange for a ride. You agreed and I had an amazing time in a Tesla. That time I managed to try the Model 3 and Y.

We did agree and little did we know this was the start of our long-term partnership. But from your view, why continue working with us?

Firstly, I love the Beast team – young, open-minded, and always fun to work with. Secondly, I love Teslas. Thirdly the Beast vehicles look dope! You pull up in a Beast and it doesn’t look like a car rental or car-sharing Tesla, the branding is badass and discreet!

Let’s deep dive into Teslas for a moment, why do you like them, which is your favorite model from our fleet, and if you’d own one yourself, which model?

I like many different kinds of cars, but there’s something about Teslas. I think the sound system, huge screen, and all the entertainment plus the sunroof are my favorites on the inside, and of course, the acceleration and handling are great. I’ve tried every model, but the S. I’ve always thought Model X is my favorite because of the falcon doors and huge size. But recently we’ve taken a Model Y for a road trip to Italy and I think I fell in love with the Y. Just the versatility and the fact that we’ve basically used it as a camper was so amazing.

Beast brand ambassador

We definitely need another sit-down regarding your Beast road trip to Italy, but talking about traveling. What’s been your favorite travel destination so far?

This is a hard one! Okay, I really fell in love with Mexico, so if I had to choose one I’d say Mexico. On my bucket list are Far East Asia (Vietnam, Thailand, Japan) and South America!

One last question: if you could throw a dinner party, who’d be the three people you’d invite, alive or dead?

Kanye West, Kobe Bryant, and Virgil Abloh.

A massive shout-out to Pufflick for being an absolute legend and sharing his story with us! We’re stoked to have you on board, and we’re beyond excited about our journey together. Here’s to an exciting future filled with epic adventures and unforgettable memories! Thank you, Pufflick, for being an awesome part of the Beast family. Let’s rock this!

Check him out on:
Instagram @pufflick @hypebeast.guru

TikTok @pufflick_ @hypebeast.guru

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